HM Company Analysis Essay - 7159 Words

COMPANY ANALYSIS amp; PROBLEM IDENTIFICATION MARKETING MANAGEMENT BMKT601 TABLE OF CONTENTS Contents 1. EXECUTIVE SUMMARY 3 2. FAST FASHION 4 3. ENVIRONMENT ANALYSIS 4 3.1. Political Factors 4 3.2. Economical Factor 5 3.3. Social Factors 6 3.4. Technology Factors 6 4. INDUSTRY ANALYSIS 6 5. Hamp;M 8 6. STRATEGY 10 7. SEGMENTATION 11 8. TARGETING 13 9. POSITIONING 14 10. CONSUMER BEHAVIOUR 15 11. MARKETING 17 12. SUPPLY CHAIN 22 13. CONCLUSION 24 14. BIBLIOGRAPHY 25 1. EXECUTIVE SUMMARY The fashion industry is evolving to ever faster incorporate catwalk design to high street stores, with strong competition within an oligopoly market. The ever increasing speed of product†¦show more content†¦Short lead times are made possible through localised production, inventory monitoring technology and expected distribution methods. Inditex, which owns Zara and is also the world’s largest clothing retailer, delivers new products to its stores twice a week whilst Hamp;M is only capable of designing, manufacturing and distributing new products in three weeks by comparison (Cachon and Swinney2011). The second component of the fast fashion system, the product design, is made fast through in depth analysis of consumer behaviour and industry tastes in order to identify unexpected fads and reduce lead times. Benetton for example, employs a group of â€Å"trend spotters† and designers throughout Europe and Asia in order to analyse market movements and also pay close attention to popular fashion shows. 3. ENVIRONMENT ANALYSIS PEST stands for Political, Economic, Social and Technical and is a tool used to analyse external factors affecting company performance and aid in monitoring trends in the external environment (Kotler and Armstrong, 2010). 4.1. Political Factors Politics has a profound effect on business in the UK, and plays a critical role in developing any business strategy. Should related political factors fail to be considered there can be resultant loss in profit and elimination of the best market strategy as an option; Simkin et al. (2006) point out that a national politicalShow MoreRelatedHM company analysis4098 Words   |  17 PagesExecutive Summary 1-2 1.0 Company Background 1.1 HM History 1.2 Products, Strategy, Vision and Mission Statement 2-3 2.0 Strategy Planning 2.1 Establishment Effectiveness of Vision, Mission and Goals 2.2 External Analysis 2.2.1 Opportunities 2.2.2 Threats 2.3 Internal Analysis 2.3.1 Strengths 2.3.2 Weaknesses 2.4 SWOT Analysis 2.5 Benchmarking 2.6 Hierarchy of strategy 2.7 BCG Matrix 4-9 3.0 Conclusion 3.1 Advice 3.2 Future Plan Reference History of HM HM were establishedRead MoreMarketing Planning Of H M986 Words   |  4 Pagesmarketing planning Organisation capabilities The Capabilities of HM they have very good marketers in Adverting create a recycle Fashion in designs. HM has good Excellent skills in customers service they have a Fashion collection for very good value. 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HM is a Swedish company, and its stocks are listed on the OMX Nordic Exchange in Stockholm (Hm.com, 2012). Firms listed on the OMX Nordic Exchange are to prepare their financial statements in accordance with International Financial Reporting StandardsRead MoreAnnual Report of Abercrombie Fitch Co.1109 Words   |  4 PagesHENNES MAURITZ (HM) AB Account Statement The accounting standards used by Abercrombi and Fitch are International Financial Reporting Standards (IFRS), while Hennes Mauritz (HM) AB uses Generally Accepted Accounting Principles (GAAP). The auditing standard used is Generally Accepted Auditing Standards, GAAS Analysis of the companies annual statements Starting with Hennes Mauritz, the statements of account which is made available in the annual report of the company consists of two parts